Most people in the tech world are gung-ho about the virtues of Big Data analytics. Don’t we always keep hearing these stories about how Big Data analytics are hugely helpful to the companies? Not only it doubles up customer retention, but also increases cross-sell to a great extent, and allows the companies to cut costs by 95%.
A mobile app development is not an easy task. Having it downloaded by users is harder a task than app development. You might have taken extra deluge to get the app created, but with no one downloading it, the core objective of developing the app gets diluted.
As Seth Godin, American entrepreneur, marketer and public speaker once said: Marketing is a contest for people’s attention.
With the number of apps available in the Apple App Store for download being 2.2 million in January of 2017, marketing an iPhone app would definitely turn out to be a contest. Whether you win it or not would depend largely on a few well-thought-out strategies.
The mobile app world is gathering pace with time, compelling mobile app developers to adopt strategies that assist in user retention. The more the user shows loyalty, the greater is the success of the app. User retention helps in understanding the app features that help the user stay glued and engaged. A contrary situation gives you an idea about the reasons why the user prefers another app over yours.
Over the years, Facebook has been established as the most influential channel for marketing and advertising. The revenues generated from app installs on this platform are reaching high figures. This has aggravated the competition in this realm. There is no denying the fact that Facebook holds a dominant position in app marketing. It is the most popular social media platform with a huge population of active users. And, you can definitely leverage its market positioning to promote your app. However, running a Facebook ad promotion campaign is easier said than done. There’s a lot to be contemplated.
Technological developments are changing the way we lead our lives. In the past we could have never thought about wearing a health on band our wrist and moving around. But, now wearable health technology is touching new levels of high. Innovative wearable technology is evolving at a rapid pace. Modern devices have been designed to precisely monitor your health as well as fitness activities. Wearable health technology is making an active foray into the mainstream and the sky’s the limit in the coming future. The functionality of wearable healthcare devices cannot be undermined.
In the past few years, Internet of Things or IoT has made a transformative impact on every industry vertical. This revolution is fueled by the enterprises looking to change the way they transact business and manage operations. Along with Virtual Reality, it became a reality in the last year and it will continue to rule the roost in 2017 as well. The smart and connected devices are serving as the main drivers of this transformational phase. According to a research made by BI Intelligence, it was found that the number of connected devices may rise to 34 billion in 2020 and expenditure on IoT solutions over the same period of time may sum up to $6 trillion. With the development of innovative hardware to support this technology, this year will unleash its potential to the optimum. The top IoT trends for 2017 may be:
These days there is an app for just about anything. In current era of rapid mobile development having a mobile website is actually just not sufficient. You in point of fact need to have close contact with the user so that you ascertain his or her needs in a better way. And the best way to do that is via a mobile app. The number of people who use mobiles is on an all time high. It has easily surpassed the number of website users. This has made it important for all business concerns to develop a smart phone app apart from having a mobile website.
While planning to take a plunge into mobile application development service, the foremost requirement faced by you is the right developer to turn your expectations in reality. A right app development partner can help in building your startup business with the appropriate strategies and methodologies. Moreover, they can add value to your entire project. Hence, you should choose your app developers with caution and consideration of the following aspects:
There is hardly any person who is not using a smartphone. From a school going kid to a corporate professional we see a smart phone in hands of just about everyone. The number of smartphone apps available in the market is just huge. And this number is ever growing. We need an app for just about anything. From online shopping to playing games to paying our bills, listening to music- there is an app for everything in the market.