{"id":2102,"date":"2017-03-27T09:59:13","date_gmt":"2017-03-27T09:59:13","guid":{"rendered":"https:\/\/www.octalsoftware.com.sg\/blog\/?p=2102"},"modified":"2019-11-18T10:54:57","modified_gmt":"2019-11-18T10:54:57","slug":"the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs","status":"publish","type":"post","link":"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/","title":{"rendered":"The Most Effective Tips for Creating Facebook App Ads That Drive Installs"},"content":{"rendered":"<p>Over the years, Facebook has been established as the most influential channel for marketing and advertising. The revenues generated from app install on this platform are reaching high figures. This has aggravated the competition in this realm. There is no denying the fact that Facebook holds a dominant position in-app marketing. It is the most popular social media platform with a huge population of active users. And, you can definitely leverage its market positioning to promote your app. However, running a <strong>Facebook ad promotion<\/strong> campaign is easier said than done. There\u2019s a lot to be contemplated.<br \/>\n<!--more--><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_41_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f038073a66b\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f038073a66b\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/#What_Is_Advertising_On_Facebook\" title=\"What Is Advertising On Facebook?\">What Is Advertising On Facebook?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/#With_Goals_in_Mind_Select_Your_Audiences\" title=\"With Goals in Mind, Select Your Audiences:\">With Goals in Mind, Select Your Audiences:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/#Offer_Them_Reasons_to_Download\" title=\"Offer Them Reasons to Download\">Offer Them Reasons to Download<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/#Integrate_the_Best_Strategies_for_App_Store_Optimization\" title=\"Integrate the Best Strategies for App Store Optimization\">Integrate the Best Strategies for App Store Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/#Test_the_App_Extensively\" title=\"Test the App Extensively\">Test the App Extensively<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/#The_Conclusion\" title=\"The Conclusion\">The Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h5><span class=\"ez-toc-section\" id=\"What_Is_Advertising_On_Facebook\"><\/span>What Is Advertising On Facebook?<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Facebook has emerged as the potential marketplace for most-targeted advertising campaigns. It has more than 1.8 billion monthly users. It offers effective audience selection tools with three options of Core, Custom, and Lookalike audiences. Core audiences can be selected manually as per their demographics. Custom audience feature uses your contact list to connect with your audiences. The lookalike feature uses the profile information of your customers to connect with similar people. Here, you can choose them according to demographics, location, interests, and behaviors.<br \/>\nIt also offers a variety in the types of ads that you can post on Facebook. These options include App Installs that take users to App Store Page when they tap on the advertisement. The Second option is Engagement Ads that help in increasing customer engagement for better retention. These ads can boost app downloads and retain the users on your app for a long time when used appropriately. Here, you need to know that app abandonment rates are also very scary. Nearly 77% users never return to an app after 3 days of its installation. So, keeping them hooked on can be daunting. But, you can accomplish this task by following these <strong>Facebook app ad tips<\/strong>:<\/p>\n<h5><span class=\"ez-toc-section\" id=\"With_Goals_in_Mind_Select_Your_Audiences\"><\/span>With Goals in Mind, Select Your Audiences:<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>You can derive measurable statistics from Facebook app ads. However, this can\u2019t be done without predefined goals. In this regard, FB offers many options to marketers. From page likes to event responses and app engagement, you can choose your campaigns accordingly. Here, you must remember that first campaigns are often the losers and they teach you a lot about this domain. Hence, never splurge heavily on the first ads.<\/p>\n<ul>\n<li>Gain valuable insights about your targeted audiences.<\/li>\n<li>Use Facebook audience selection tools for selecting the audience from custom, core, or lookalike options.<\/li>\n<li>Depend on User Persona for identifying the targeted audience. In this regard, you can use customer surveys done on potential users and beta testers. Also, you can use interviews and exit surveys to get more details about the customers.<\/li>\n<li>Use Facebook Ad Manager to segment your audiences according to their location, language, age, gender, connections, demographics, interests, and behaviors.<\/li>\n<\/ul>\n<h5><span class=\"ez-toc-section\" id=\"Offer_Them_Reasons_to_Download\"><\/span>Offer Them Reasons to Download<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>You must focus on the benefits that your <a title=\"Mobile app development\" href=\"https:\/\/www.octalsoftware.com.sg\/mobile-app-development\" target=\"_blank\" rel=\"noopener\">mobile app development<\/a> can provide to the users. It should give them valid reasons to download. These reasons must be clearly specified with stunning visuals and compelling descriptions in ad design. Here, you must also pay attention to the creative content of the advertisement. Here are the things to be considered:<\/p>\n<ul>\n<li>Use high-quality HD images to send your message across in the most effective manner. Prefer to use real images of your images instead of spending on stock photos. Integrate the images containing screenshots of your app as seen on a mobile device.<\/li>\n<li>Make a compelling ad copy and headline. It should be concise and relevant. Moreover, it should bring the elements of urgency and uniqueness to your campaign. Here, you can also use a lot of figures and stats related to your app. These numbers surely attract users.<\/li>\n<li>Use relevant Call-to-Action or CTAs. It should be specific to your niche and category. Consider the best options and maintain relevance in this selection.<\/li>\n<\/ul>\n<blockquote><p><strong><em>Related Blog: <a href=\"https:\/\/www.octalsoftware.com.sg\/blog\/things-to-consider-before-launching-mobile-app-on-the-app-store-2\/\" target=\"_blank\" rel=\"noopener\">THINGS TO CONSIDER BEFORE LAUNCHING MOBILE APP ON THE APP STORE<\/a><\/em><\/strong><\/p><\/blockquote>\n<h5><span class=\"ez-toc-section\" id=\"Integrate_the_Best_Strategies_for_App_Store_Optimization\"><\/span>Integrate the Best Strategies for App Store Optimization<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>Even after creating the best app ad, you can\u2019t rest on this laurel. There\u2019s still a long road ahead. You need to optimize user experiences when they visit your app store page by clicking on the link. It should be flawless. It must show everything about your app. The main elements of ASO are:<\/p>\n<ul>\n<li>The category of an app to be carefully chosen.<\/li>\n<li>The icon should be stunning and impressive. Beautiful design always appeals to the users and it should be optimized accordingly.<\/li>\n<li>Find relevant keywords after a detailed analysis. This will improve your chances of conversions and better rankings.<\/li>\n<li>The name and title of the app must also reflect your business values.<\/li>\n<li>App descriptions should reflect the core idea and benefits of your app in the minimum amount of words.<\/li>\n<li>Videos and screenshots will also pitch your app to the right audience. Hence, use them judiciously.<\/li>\n<\/ul>\n<blockquote class=\"twitter-tweet\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">4 effective Ways to trim down <a href=\"https:\/\/twitter.com\/hashtag\/iPhone?src=hash\">#iPhone<\/a> app size <a href=\"https:\/\/t.co\/pNEvfuyOdD\">https:\/\/t.co\/pNEvfuyOdD<\/a> <a href=\"https:\/\/twitter.com\/appfutura\">@appfutura<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/iosdev?src=hash\">#iosdev<\/a> <a href=\"https:\/\/twitter.com\/hashtag\/appdev?src=hash\">#appdev<\/a> <a href=\"https:\/\/t.co\/swgxof9n9M\">pic.twitter.com\/swgxof9n9M<\/a><\/p>\n<p>\u2014 OctalInfoSolutionSG (@octalsg) <a href=\"https:\/\/twitter.com\/octalsg\/status\/843710200607662080\">March 20, 2017<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Test_the_App_Extensively\"><\/span>Test the App Extensively<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>The benchmarks for Facebook app ads are remarkable and you need to match them in your campaign. Take time and hire the experts for testing the different versions of your advertisement to find the best combination of images, title, and content. In this context, you should prefer A\/B testing that involves the testing of ad elements one by one. You should gather valuable data and tweak your strategies on the basis of reports generated in this process.<\/p>\n<h5><span class=\"ez-toc-section\" id=\"The_Conclusion\"><\/span>The Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p>The ad spending on Facebook is also an important consideration in this regard. This is a hyper-competitive field. Hence, you must start your campaigns with a small investment and increase this amount gradually after several rounds of testing. Follow these <strong>Facebook app ads tips<\/strong> and you will earn your ground in this landscape.<\/p>\n<p><a href=\"https:\/\/www.octalsoftware.com.sg\/contact-us\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-2111 size-full\" src=\"https:\/\/www.octalsoftware.com.sg\/blog\/wp-content\/uploads\/2017\/03\/CtoA.jpg\" alt=\"Calll to Action\" width=\"759\" height=\"112\" srcset=\"https:\/\/www.octalsoftware.com.sg\/blog\/wp-content\/uploads\/2017\/03\/CtoA.jpg 759w, https:\/\/www.octalsoftware.com.sg\/blog\/wp-content\/uploads\/2017\/03\/CtoA-300x44.jpg 300w\" sizes=\"(max-width: 759px) 100vw, 759px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Over the years, Facebook has been established as the most influential channel for marketing and advertising. The revenues generated from app install on this platform are reaching high figures. This has aggravated the competition in this realm. There is no denying the fact that Facebook holds a dominant position in-app marketing. It is the most [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_uag_custom_page_level_css":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Most Effective Tips for Creating Facebook App Ads That Drive Installs<\/title>\n<meta name=\"description\" content=\"Know the impactable and most effective tips to create facebook app ads that drive installs. update the brief knowledge with this article to gain success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Effective Tips for Creating Facebook App Ads That Drive Installs\" \/>\n<meta property=\"og:description\" content=\"Know the impactable and most effective tips to create facebook app ads that drive installs. update the brief knowledge with this article to gain success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/\" \/>\n<meta property=\"og:site_name\" content=\"Octal Info Solution\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OctalInfoSolutionSG\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/OctalInfoSolutionSG\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-27T09:59:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-18T10:54:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.octalsoftware.com.sg\/blog\/wp-content\/uploads\/2017\/03\/Facebook-App-Ads-Tricks1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"443\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arun Goyal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/octalsg\" \/>\n<meta name=\"twitter:site\" content=\"@octalsg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arun Goyal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/\"},\"author\":{\"name\":\"Arun Goyal\",\"@id\":\"https:\/\/www.octalsoftware.com.sg\/blog\/#\/schema\/person\/b705e907ce73f52b5f5a51ae670d20d5\"},\"headline\":\"The Most Effective Tips for Creating Facebook App Ads That Drive Installs\",\"datePublished\":\"2017-03-27T09:59:13+00:00\",\"dateModified\":\"2019-11-18T10:54:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/\"},\"wordCount\":976,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.octalsoftware.com.sg\/blog\/#organization\"},\"articleSection\":[\"Mobile Apps\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/\",\"url\":\"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/\",\"name\":\"The Most Effective Tips for Creating Facebook App Ads That Drive Installs\",\"isPartOf\":{\"@id\":\"https:\/\/www.octalsoftware.com.sg\/blog\/#website\"},\"datePublished\":\"2017-03-27T09:59:13+00:00\",\"dateModified\":\"2019-11-18T10:54:57+00:00\",\"description\":\"Know the impactable and most effective tips to create facebook app ads that drive installs. update the brief knowledge with this article to gain success.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.octalsoftware.com.sg\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Most Effective Tips for Creating Facebook App Ads That Drive Installs\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.octalsoftware.com.sg\/blog\/#website\",\"url\":\"https:\/\/www.octalsoftware.com.sg\/blog\/\",\"name\":\"Octal Info Solution\",\"description\":\"Technology Outsourcing Simplified\",\"publisher\":{\"@id\":\"https:\/\/www.octalsoftware.com.sg\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.octalsoftware.com.sg\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.octalsoftware.com.sg\/blog\/#organization\",\"name\":\"Octal Info Solution\",\"url\":\"https:\/\/www.octalsoftware.com.sg\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.octalsoftware.com.sg\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.octalsoftware.com.sg\/blog\/wp-content\/uploads\/2022\/09\/logo-1.png\",\"contentUrl\":\"https:\/\/www.octalsoftware.com.sg\/blog\/wp-content\/uploads\/2022\/09\/logo-1.png\",\"width\":240,\"height\":38,\"caption\":\"Octal Info Solution\"},\"image\":{\"@id\":\"https:\/\/www.octalsoftware.com.sg\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/OctalInfoSolutionSG\",\"https:\/\/twitter.com\/octalsg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.octalsoftware.com.sg\/blog\/#\/schema\/person\/b705e907ce73f52b5f5a51ae670d20d5\",\"name\":\"Arun Goyal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.octalsoftware.com.sg\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f914f9cc75cbc3c48c3853c016228bbb?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f914f9cc75cbc3c48c3853c016228bbb?s=96&r=g\",\"caption\":\"Arun Goyal\"},\"description\":\"Managing Director @ Octal Info Solution, Arun Goyal is a tech-enthusiast and visionary entrepreneur. He loves to talk about technology, and expresses his views about the trends in tech-world through this blog.\",\"sameAs\":[\"http:\/\/octalsoftware.com.sg\/\",\"https:\/\/www.facebook.com\/OctalInfoSolutionSG\",\"https:\/\/www.linkedin.com\/company\/octal-info-solution-pte-ltd\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/octalsg\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Most Effective Tips for Creating Facebook App Ads That Drive Installs","description":"Know the impactable and most effective tips to create facebook app ads that drive installs. update the brief knowledge with this article to gain success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/","og_locale":"en_US","og_type":"article","og_title":"The Most Effective Tips for Creating Facebook App Ads That Drive Installs","og_description":"Know the impactable and most effective tips to create facebook app ads that drive installs. update the brief knowledge with this article to gain success.","og_url":"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/","og_site_name":"Octal Info Solution","article_publisher":"https:\/\/www.facebook.com\/OctalInfoSolutionSG","article_author":"https:\/\/www.facebook.com\/OctalInfoSolutionSG","article_published_time":"2017-03-27T09:59:13+00:00","article_modified_time":"2019-11-18T10:54:57+00:00","og_image":[{"width":1600,"height":443,"url":"https:\/\/www.octalsoftware.com.sg\/blog\/wp-content\/uploads\/2017\/03\/Facebook-App-Ads-Tricks1.jpg","type":"image\/jpeg"}],"author":"Arun Goyal","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/octalsg","twitter_site":"@octalsg","twitter_misc":{"Written by":"Arun Goyal","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/#article","isPartOf":{"@id":"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/"},"author":{"name":"Arun Goyal","@id":"https:\/\/www.octalsoftware.com.sg\/blog\/#\/schema\/person\/b705e907ce73f52b5f5a51ae670d20d5"},"headline":"The Most Effective Tips for Creating Facebook App Ads That Drive Installs","datePublished":"2017-03-27T09:59:13+00:00","dateModified":"2019-11-18T10:54:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/"},"wordCount":976,"commentCount":0,"publisher":{"@id":"https:\/\/www.octalsoftware.com.sg\/blog\/#organization"},"articleSection":["Mobile Apps"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/","url":"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/","name":"The Most Effective Tips for Creating Facebook App Ads That Drive Installs","isPartOf":{"@id":"https:\/\/www.octalsoftware.com.sg\/blog\/#website"},"datePublished":"2017-03-27T09:59:13+00:00","dateModified":"2019-11-18T10:54:57+00:00","description":"Know the impactable and most effective tips to create facebook app ads that drive installs. update the brief knowledge with this article to gain success.","breadcrumb":{"@id":"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.octalsoftware.com.sg\/blog\/the-most-effective-tips-for-creating-facebook-app-ads-that-drive-installs\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.octalsoftware.com.sg\/blog\/"},{"@type":"ListItem","position":2,"name":"The Most Effective Tips for Creating Facebook App Ads That Drive Installs"}]},{"@type":"WebSite","@id":"https:\/\/www.octalsoftware.com.sg\/blog\/#website","url":"https:\/\/www.octalsoftware.com.sg\/blog\/","name":"Octal Info Solution","description":"Technology Outsourcing Simplified","publisher":{"@id":"https:\/\/www.octalsoftware.com.sg\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.octalsoftware.com.sg\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.octalsoftware.com.sg\/blog\/#organization","name":"Octal Info Solution","url":"https:\/\/www.octalsoftware.com.sg\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.octalsoftware.com.sg\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.octalsoftware.com.sg\/blog\/wp-content\/uploads\/2022\/09\/logo-1.png","contentUrl":"https:\/\/www.octalsoftware.com.sg\/blog\/wp-content\/uploads\/2022\/09\/logo-1.png","width":240,"height":38,"caption":"Octal Info Solution"},"image":{"@id":"https:\/\/www.octalsoftware.com.sg\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OctalInfoSolutionSG","https:\/\/twitter.com\/octalsg"]},{"@type":"Person","@id":"https:\/\/www.octalsoftware.com.sg\/blog\/#\/schema\/person\/b705e907ce73f52b5f5a51ae670d20d5","name":"Arun Goyal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.octalsoftware.com.sg\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f914f9cc75cbc3c48c3853c016228bbb?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f914f9cc75cbc3c48c3853c016228bbb?s=96&r=g","caption":"Arun Goyal"},"description":"Managing Director @ Octal Info Solution, Arun Goyal is a tech-enthusiast and visionary entrepreneur. He loves to talk about technology, and expresses his views about the trends in tech-world through this blog.","sameAs":["http:\/\/octalsoftware.com.sg\/","https:\/\/www.facebook.com\/OctalInfoSolutionSG","https:\/\/www.linkedin.com\/company\/octal-info-solution-pte-ltd","https:\/\/twitter.com\/https:\/\/twitter.com\/octalsg"]}]}},"uagb_featured_image_src":{"full":["https:\/\/www.octalsoftware.com.sg\/blog\/wp-content\/uploads\/2017\/03\/Facebook-App-Ads-Tricks1.jpg",1600,443,false],"thumbnail":["https:\/\/www.octalsoftware.com.sg\/blog\/wp-content\/uploads\/2017\/03\/Facebook-App-Ads-Tricks1-150x150.jpg",150,150,true],"medium":["https:\/\/www.octalsoftware.com.sg\/blog\/wp-content\/uploads\/2017\/03\/Facebook-App-Ads-Tricks1-300x83.jpg",300,83,true],"medium_large":["https:\/\/www.octalsoftware.com.sg\/blog\/wp-content\/uploads\/2017\/03\/Facebook-App-Ads-Tricks1.jpg",648,179,false],"large":["https:\/\/www.octalsoftware.com.sg\/blog\/wp-content\/uploads\/2017\/03\/Facebook-App-Ads-Tricks1-1024x284.jpg",648,180,true],"1536x1536":["https:\/\/www.octalsoftware.com.sg\/blog\/wp-content\/uploads\/2017\/03\/Facebook-App-Ads-Tricks1.jpg",1536,425,false],"2048x2048":["https:\/\/www.octalsoftware.com.sg\/blog\/wp-content\/uploads\/2017\/03\/Facebook-App-Ads-Tricks1.jpg",1600,443,false],"sparkling-featured":["https:\/\/www.octalsoftware.com.sg\/blog\/wp-content\/uploads\/2017\/03\/Facebook-App-Ads-Tricks1.jpg",750,208,false],"sparkling-featured-fullwidth":["https:\/\/www.octalsoftware.com.sg\/blog\/wp-content\/uploads\/2017\/03\/Facebook-App-Ads-Tricks1.jpg",1140,316,false],"tab-small":["https:\/\/www.octalsoftware.com.sg\/blog\/wp-content\/uploads\/2017\/03\/Facebook-App-Ads-Tricks1.jpg",60,17,false],"web-stories-poster-portrait":["https:\/\/www.octalsoftware.com.sg\/blog\/wp-content\/uploads\/2017\/03\/Facebook-App-Ads-Tricks1.jpg",640,177,false],"web-stories-publisher-logo":["https:\/\/www.octalsoftware.com.sg\/blog\/wp-content\/uploads\/2017\/03\/Facebook-App-Ads-Tricks1.jpg",96,27,false],"web-stories-thumbnail":["https:\/\/www.octalsoftware.com.sg\/blog\/wp-content\/uploads\/2017\/03\/Facebook-App-Ads-Tricks1.jpg",150,42,false]},"uagb_author_info":{"display_name":"Arun Goyal","author_link":"https:\/\/www.octalsoftware.com.sg\/blog\/author\/admin\/"},"uagb_comment_info":0,"uagb_excerpt":"Over the years, Facebook has been established as the most influential channel for marketing and advertising. The revenues generated from app install on this platform are reaching high figures. This has aggravated the competition in this realm. There is no denying the fact that Facebook holds a dominant position in-app marketing. It is the most&hellip;","_links":{"self":[{"href":"https:\/\/www.octalsoftware.com.sg\/blog\/wp-json\/wp\/v2\/posts\/2102"}],"collection":[{"href":"https:\/\/www.octalsoftware.com.sg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.octalsoftware.com.sg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.octalsoftware.com.sg\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.octalsoftware.com.sg\/blog\/wp-json\/wp\/v2\/comments?post=2102"}],"version-history":[{"count":14,"href":"https:\/\/www.octalsoftware.com.sg\/blog\/wp-json\/wp\/v2\/posts\/2102\/revisions"}],"predecessor-version":[{"id":3756,"href":"https:\/\/www.octalsoftware.com.sg\/blog\/wp-json\/wp\/v2\/posts\/2102\/revisions\/3756"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.octalsoftware.com.sg\/blog\/wp-json\/wp\/v2\/media\/2119"}],"wp:attachment":[{"href":"https:\/\/www.octalsoftware.com.sg\/blog\/wp-json\/wp\/v2\/media?parent=2102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.octalsoftware.com.sg\/blog\/wp-json\/wp\/v2\/categories?post=2102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.octalsoftware.com.sg\/blog\/wp-json\/wp\/v2\/tags?post=2102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}