In the last decade, an enormous change was registered in the mobile commerce landscape. It was in 2011 that Gorilla Group first began delivering responsive sites; however, 2015 was really the tipping point when mobile became a necessary and crucial channel so to reach customers.
\nOn average, today we spend around 5.6 hours a day using devices, and over half of that, we spend on mobile, which makes it over 80 hours per month. In fact, our mobile devices have become a medium to connect with brands and business. Moreover, 95% of the work we do is likely to have a mobile component to it.
\nHowever, earlier mobile innovations were centered around social media, content, and messaging \u2013 instead of commerce. However, that has drastically changed, and this is the reason today 20% of millennials use solely mobile devices, while the number of people having desktop computers has reduced enormously.
\nAll in all, today the ability to engage customers with a mobile-centric approach is becoming critical for digital engagement.<\/p>\n