{"id":596,"date":"2015-10-05T13:26:56","date_gmt":"2015-10-05T13:26:56","guid":{"rendered":"http:\/\/www.octalsoftware.com.sg\/blog\/?p=596"},"modified":"2017-01-19T06:03:09","modified_gmt":"2017-01-19T06:03:09","slug":"apple-and-google-continue-their-rein","status":"publish","type":"post","link":"https:\/\/www.octalsoftware.com.sg\/blog\/apple-and-google-continue-their-rein\/","title":{"rendered":"Apple and Google continue their rein; secure top slot!"},"content":{"rendered":"<p>The big cat is out of the bag and here is some favorable news for the Apple and Google lovers as both the brands have topped Interbrand\u2019s annual ranking of the world\u2019s most valuable brands. Interbrand\u2019s 2015 edition of the best Global Brands reports the supremacy of technology industry with more than half of the top ten slots represented by companies operating in the space.<\/p>\n<p>Reports coming from the sources state that Apple\u2019s brand is valued at $170 billion by the consultancy whereas Google\u2019s is estimated at $120 billion. With these figures coming out, it\u2019s clear that it represents respective increase of 43 and 12 percent. Sources say that the valuation is calculated based on a company\u2019s <a href=\"https:\/\/www.octalsoftware.com.sg\/blog\/os-x-el-capitan-review\/\" target=\"_blank\">financial performance<\/a>, a brand\u2019s ability to have influence over the purchases made by the customers and the level to which it can support premium pricing.<\/p>\n<p>Meanwhile, Microsoft has secured fourth slot, replacing IBM, while Samsung hold the same position at seventh, with Amazon noticing an upgrade by being at the tenth place as compared to last year\u2019s fifteenth. News is that Interbrand has classified IBM as a business brand and Amazon as retail. Among others Coca-Cola, Toyota, General Electric, and McDonald&#8217;s, also secured places in the top ten. Lenovo has just joined in the list, securing the 100<sup>th<\/sup> position while PayPal made its debut at 97<sup>th<\/sup> place. Nokia and Nintendo have failed to secure a place in the rankings.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The big cat is out of the bag and here is some favorable news for the Apple and Google lovers as both the brands have topped Interbrand\u2019s annual ranking of the world\u2019s most valuable brands. Interbrand\u2019s 2015 edition of the best Global Brands reports the supremacy of technology industry with more than half of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_uag_custom_page_level_css":""},"categories":[71],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple and Google continuing- their rein.<\/title>\n<meta name=\"description\" content=\"If you are apple and google lovers and want to know about topping the Interbrand annual ranking read this article carefully for your info.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.octalsoftware.com.sg\/blog\/apple-and-google-continue-their-rein\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple and Google continuing- their rein.\" \/>\n<meta property=\"og:description\" content=\"If you are apple and google lovers and want to know about topping the Interbrand annual ranking read this article carefully for your info.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.octalsoftware.com.sg\/blog\/apple-and-google-continue-their-rein\/\" \/>\n<meta property=\"og:site_name\" content=\"Octal Info Solution\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OctalInfoSolutionSG\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/OctalInfoSolutionSG\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-05T13:26:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-01-19T06:03:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.octalsoftware.com.sg\/blog\/wp-content\/uploads\/2015\/10\/google-apple.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arun Goyal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/octalsg\" \/>\n<meta name=\"twitter:site\" content=\"@octalsg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arun Goyal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.octalsoftware.com.sg\/blog\/apple-and-google-continue-their-rein\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.octalsoftware.com.sg\/blog\/apple-and-google-continue-their-rein\/\"},\"author\":{\"name\":\"Arun Goyal\",\"@id\":\"https:\/\/www.octalsoftware.com.sg\/blog\/#\/schema\/person\/b705e907ce73f52b5f5a51ae670d20d5\"},\"headline\":\"Apple and Google continue their rein; 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