{"id":769,"date":"2015-11-04T13:22:30","date_gmt":"2015-11-04T13:22:30","guid":{"rendered":"http:\/\/www.octalsoftware.com.sg\/blog\/?p=769"},"modified":"2021-08-05T08:43:09","modified_gmt":"2021-08-05T08:43:09","slug":"blackberry-priv-one-last-throw-of-the-dice-for-the-company","status":"publish","type":"post","link":"https:\/\/www.octalsoftware.com.sg\/blog\/blackberry-priv-one-last-throw-of-the-dice-for-the-company\/","title":{"rendered":"Blackberry Priv: One last throw of the dice for the company?"},"content":{"rendered":"<p>It has been a long time since BlackBerry struggling to claim fame in the market, however now the brand is set to try out its luck introducing first-ever <a href=\"https:\/\/www.octalsoftware.com.sg\/blog\/blackberry-priv-preview\/\" target=\"_blank\" rel=\"noopener\">BlackBerry phone<\/a> powered by <a href=\"https:\/\/www.octalsoftware.com.sg\/blog\/exclusive-features-of-googles-android-6-0\/\" target=\"_blank\" rel=\"noopener\">Google\u2019s Android software<\/a>. Blackberry CEO John Chen, who is a software industry veteran, was hired in 2013 to save the Canadian company. And upon his arrival he make a decision to try luck by joining hands with the world\u2019s most popular operating system, Android.<\/p>\n<p><!--more--><\/p>\n<p>Now BlackBerry is ready to sell the $700 BlackBerry Priv that\u2019s the first smartphone by the compared not powered with its own mobile software. The company is expecting to win over its lost customers, who it lost out to Apple\u2019s iPhone and Samsung\u2019s Galaxy phones. However, in case the <a href=\"https:\/\/www.octalsoftware.com.sg\/blog\/testing-tips-while-developing-mobile-app\/\" target=\"_blank\" rel=\"noopener\">mobile phone fails<\/a> to garner attention then it can be expected that it will be end of the BlackBerry smartphone. &#8220;If this doesn&#8217;t resonate with users, there&#8217;s not much else they can do,&#8221; said Chris Hazelton, an analyst at 451 Research.<\/p>\n<p>Lately, Chen was heard asserting a number of times that he is going to dump the smartphone business lest it doesn\u2019t turn a profit. For the unbeknownst, Blackberry has faced a loss of more than $6 billion in the last two and half years and Priv is its last bet. In order to rise in the market again, BlackBerry will require to sell 5 million smartphones next year, however that seems like a task impossible to attain as it sold just 800,000 last quarter.<\/p>\n<p>You must consider the fact that Blackberry-powered smartphones represent less than half a percent of a market lead by phones that <a href=\"https:\/\/www.octalsoftware.com.sg\/blog\/whatsapp-now-allows-backup-option-to-google-drive\/\" target=\"_blank\" rel=\"noopener\">run on Android<\/a> and on iOS. Even Chen agreed that 2016 will be a make-or-break year for both the company and his leadership. &#8220;Otherwise, I have to think twice about what I do there,&#8221; he said at a mobile conference in October.<\/p>\n<p>The Priv will be launched on Friday. Earlier it was expected that the slider phone would run on the BlackBerry 10 software, however over the summer the leaks and images confirmed that it is going to be Android-powered Blackberry. Later in September, BlackBerry made the big announcement that it\u2019s going to sell an <a href=\"https:\/\/www.octalsoftware.com.sg\/blog\/htc-brings-its-latest-phone-one-a9-with-android-6-0-marshmallow\/\" target=\"_blank\" rel=\"noopener\">Android smartphone<\/a> in the fourth quarter. As Priv stands for \u201cprivacy\u201d and \u201cprivilege\u201d, it aims to address the top complaint of former and current BlackBerry users: the lack of apps.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It has been a long time since BlackBerry struggling to claim fame in the market, however now the brand is set to try out its luck introducing first-ever BlackBerry phone powered by Google\u2019s Android software. Blackberry CEO John Chen, who is a software industry veteran, was hired in 2013 to save the Canadian company. And [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","_uag_custom_page_level_css":""},"categories":[110,4,71],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Blackberry douses in the market with priv<\/title>\n<meta name=\"description\" content=\"Blackberry priv is a new inventions with the worlds most popular mobile operating system android for mobile users.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.octalsoftware.com.sg\/blog\/blackberry-priv-one-last-throw-of-the-dice-for-the-company\/\" 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Blackberry CEO John Chen, who is a software industry veteran, was hired in 2013 to save the Canadian company. 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