These days there is an app for just about anything. In current era of rapid mobile development having a mobile website is actually just not sufficient. You in point of fact need to have close contact with the user so that you ascertain his or her needs in a better way. And the best way to do that is via a mobile app. The number of people who use mobiles is on an all time high. It has easily surpassed the number of website users. This has made it important for all business concerns to develop a smart phone app apart from having a mobile website.

reason to need your business an app besides mobile website

The benefit with mobile apps is that they are highly accessible as well as user friendly. The modern day business houses have come to understand the requirement of an efficient mobile channel for drawing customer traffic. It won’t be an exaggeration to say that mobiles phones have become ubiquitous in this highly technology driven present day world. What’s more, research has proved that mobile apps are definitely preferred over mobile websites. So if you want to boost your business go in for a mobile app. As a matter of fact most of the business organisations now strongly consider presenting mobile presence to their customers in order to attain best outcomes

Given below are few of the prime reasons why you need a mobile app even if you already have a mobile website:

Mobile apps allow all time connectivity with customers

There is no business which does not face problems of tough and harsh competition. Staying in constant touch with the customers is very important if you want to earn their loyalty. And for the best way to do that is via the mobile apps. Mobile apps Company offer a perfect platform for reaching out to prospective users thus becoming the most preferred tool of marketing.

With a mobile app you stay in touch with your customers in the most effective as well as efficient manner. This is possible due to mobile app notifications. The mobile apps the companies send regular personalised messages to their clients as per their likes as well as dislikes. So, the business concerns are able to communicate with their viewers in a subtle way.

Dedicated SMS, Push notifications etc all if this forms a part of personalised communication from end of a mobile app. All of these tend to have a positive influence on mind of the app user and expand the app visiting rates. These also boost up app click-through rates. Because of this businesses prefer to have a mobile app apart from having a mobile website. A mobile app can actually lead to high return on investment.

Superb Branding Experience

With a mobile app you are able to carve a distinct identity of your own. Apps have a unique feel which is not akin to mobile websites. They lend an attractive branding experience to users. With mobile apps a company can try out various branding styles and check mood as well as needs of it target audience. They can even see reaction of target audience. This thus enables companies to make best possible alterations in product and thus help build up superb brand image.

Also another advantage with mobile apps is that companies can make a foray into a new style territory for themselves. This will enhance their visibility among contemporary business firms. Another benefit of mobile apps is that they enable users to customise appearance of app as per their choice as well as usage. This delivers a sense of personalisation to users. They fell that the company is bothered about their preferences, this leads to enhanced customer retention.

Mobile apps are offer a quick as well as engaging experience

It is an established fact that a well developed and precise mobile app performs quicker actions than a mobile website. Response time for a website is usually long. A similar action might take a lot of time on a mobile site. Organisations need to understand this fact that the apps store data locally whereas the websites have their data on the web servers and so more time is taken to retrieve it. Because of this the mobile apps are faster and more accurate as regards process of data retrieval.

The apps store information as per the preferences of the user, thus they enable the business firm to be more accurate and constructive with whatever work they perform. Mobile apps are fast in functioning. They offer an all together superb experience to their users
Regardless of the platform i.e. android, iOS, etc a mobile app is on, the precision as well as accuracy stays high.

Enhanced degree of Personalization

With a mobile app the user receives a personalised experience. This is something a mobile website can never deliver. When users feel something is made especially for them this leads to enhanced engagement and satisfaction. This is without any doubt the most useful facet of having a mobile app. Personalization actually connotes providing tailor made solutions to the clients. The users are provided information and services keeping in mind their area, usage, location, behaviour etc. With mobile apps, it becomes easier to set preferences. The user can customise things as how he wants. This also serves as a medium to track and keep an eye on user product engagement. Apps also offer real time engagement to clients and customers on basis of their geographical location. It is mobile apps which can forward location specific content to customers. This thing is not at all possible for mobile websites.
It is a known fact; personalization is the means to improve the traffic. It amplifies conversion rates and this leads to growing popularity of apps.

Mobile apps offer more features than mobile websites

What features a mobile app can offer, mobile website is not even close to. Because of these features users receive a mind blowing experience. Apps are more interactive and present real time information while information on a website can never be location specific.


So, these are few of the reasons why mobile apps score above mobile websites. The present era is of mobile app development. Realise the importance of apps and hire a suitable vendor which offers you good mobile app development services at reasonable rates. Whether you are in hospitality sector, or medical field or you even own a store, it is prudent to get an app developed to reach out to your clients in a better way.

The money which you spend on app development is actually a positive investment. Having both a mobile app and mobile website might fall expensive but this is worth every penny spent. It is better to keep up with changing times lest you will stay behind in the race to earn bug bucks. You want better results; build a mobile app to market your product or service. The choice is entirely yours.