News

Apple and Google continue their rein; secure top slot!

The big cat is out of the bag and here is some favorable news for the Apple and Google lovers as both the brands have topped Interbrand’s annual ranking of the world’s most valuable brands. Interbrand’s 2015 edition of the best Global Brands reports the supremacy of technology industry with more than half of the top ten slots represented by companies operating in the space.

Reports coming from the sources state that Apple’s brand is valued at $170 billion by the consultancy whereas Google’s is estimated at $120 billion. With these figures coming out, it’s clear that it represents respective increase of 43 and 12 percent. Sources say that the valuation is calculated based on a company’s financial performance, a brand’s ability to have influence over the purchases made by the customers and the level to which it can support premium pricing.

Meanwhile, Microsoft has secured fourth slot, replacing IBM, while Samsung hold the same position at seventh, with Amazon noticing an upgrade by being at the tenth place as compared to last year’s fifteenth. News is that Interbrand has classified IBM as a business brand and Amazon as retail. Among others Coca-Cola, Toyota, General Electric, and McDonald’s, also secured places in the top ten. Lenovo has just joined in the list, securing the 100th position while PayPal made its debut at 97th place. Nokia and Nintendo have failed to secure a place in the rankings.