In the last decade, an enormous change was registered in the mobile commerce landscape. It was in 2011 that Gorilla Group first began delivering responsive sites; however, 2015 was really the tipping point when mobile became a necessary and crucial channel so to reach customers.
On average, today we spend around 5.6 hours a day using devices, and over half of that, we spend on mobile, which makes it over 80 hours per month. In fact, our mobile devices have become a medium to connect with brands and business. Moreover, 95% of the work we do is likely to have a mobile component to it.
However, earlier mobile innovations were centered around social media, content, and messaging – instead of commerce. However, that has drastically changed, and this is the reason today 20% of millennials use solely mobile devices, while the number of people having desktop computers has reduced enormously.
All in all, today the ability to engage customers with a mobile-centric approach is becoming critical for digital engagement.
The emergence of Progressive Web Apps
Progressive Web Apps (PWAs) are an exciting and brilliant way to approach mobile commerce. It is a new method of developing applications that are a hybrid of regular web pages and a mobile app. With them, you can deliver the richness and responsiveness of an app, but on the web, thus it avoids the biggest barrier to entry, i.e. downloading.
This essentially new phenomenon in the arena of web applications has risen to the position with the new browser capabilities coming in and with app users requiring an option on the web that delivers them a seamless mobile experience.
A move in the right direction
Without any denying this improvement in mobile experience was essential. After all, today customer expectations are being set by tech giants. Like in the case of the mobile experience, if someone has offered a good one, then they expect the same standard across the board, whether they’re on the Facebook app or your company’s mobile website.
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What role do PWAs play in procuring and delivering the best of e-commerce experience to your user base?
The concept of progressive web app methodology brought along a wide range of features and plug-ins and came with a support of a vast development ecosystem and web community. This way it offered great compliance to the e-commerce platforms regarding technical reception, quality app-like performance, store utility and advanced value proposition.
It also proved highly efficient with different development factors and facilities, which were missing in other development formats. Businesses could successfully overcome the challenges in native app development and significantly remove the barriers of complexity.
Progressive Web Applications empowered m-commerce architectural reach and opened up the avenues for it to make the most of the web and mobile utility features and functional factors by bridging the gap between the two.
Here let’s talk about the various features of Progressive E-commerce Web Applications that allows you to differentiate the new approach from the traditional one:
Progressive:
Here the term progressive means the application that equally supports and effectively works with any device (desktop, tablet, mobile) and addresses numerous factors like performance, functionality, and support. This way it seamlessly connects the user with the best of app-like browsing capabilities on their devices.
Secure:
PWAs are highly secure as they are hosted over HTTPS connections so they can safely deal with web resources and elements with which they are required to interact regularly. With PWAs you get the same kind of security as you would get with a native app.
Hyperlink-ready:
This is yet another typical website feature that is often missing in apps. As you plan on building Progressive E-commerce Web Application, you get the opportunity to add URI to your app. This way it reloads and resurfaces on being saved and shared by the user.
App-like presence:
The application is going to appear the same as a native app, and it will rarely reload and refresh, just as what happens with the regular web pages.
Responsive:
Your application will fit all screen sizes and display types. At the same time, it is going to adjust with different resolution and projection volumes with responsive application development.
Relevant:
As the new content releases and with your device connected to the internet, the content gets updated on the device in the background.
SEO Friendly:
Being SEO-friendly it opens itself to some possibilities that enable you to optimize your e-commerce site from the search engine perspective and gain SEO benefits that you always desire.
Engaging and context-sensitive:
Progressive Web Apps also offer features like push-notifications and geotagging that are context-aware and highly engaging with their traits and roles.
Major #WebDevelopment #Challenges That Cannot Be Ignored https://t.co/A3Lv6WIuo9 pic.twitter.com/0nrV21JEfc
— OctalInfoSolutionSG (@octalsg) August 21, 2017
Final Note
These factors make it clear that with Progressive Web Applications you not only get to have the quality but high-level of integrity as well, without the need to deal with traditional limitations and obstructions of web development.
And this certainly appeals to the new audience as they desire for this in their advanced e-commerce web solutions with the leveraging technology and outstanding resource value that Progressive Web Apps have to offer.
Thus, if you are keen to get progressive with your approach, then get the help of the right app developer in Singapore to help you with the progress. You can easily come across many mobile app development companies here who offer best-of-a-kind development services.
