Following are some of the amazing facts about the human brain:

– 90% of information transmitted to your brain is visuals.
– 40% people respond better to visuals as compared to text.
– Visuals are processed 60,000 times faster than text.

So the point is visuals or graphics play a major role in grabbing good response from customers’ end. Years back, the skills required for being a web designer were language-based. But now, the skills have been updated to “innovative designing skill”. Writing a code for any site is somewhat simple, but offering appealing and intuitive designs is the science of innovative ideas.

In the website development process, visual content plays a vital role. There are many reasons that make graphic design a significant part of the website designing process.

Psychology of Colors:

Whether you are creating a website for any organization or any e-Commerce firm, the design must be taken care of meticulously so as to attract visitors and give them a reason to stay.
While creating an impressive website, selecting specific colors is of prime importance, as it affects the movement of the human mind.

For e.g., while designing any button, you should select a color as per the impression you would like to make on visitors’ mind.

– Green colored button is used to relax the eyes and it adheres to the screen.
– Red colored button represents energy related products.
– White is associated with minimalistic designs. (Oh yes! The iPhone.)

The color you select increases brand acknowledgement, which directly inclines your customers faith towards your brand.

The psychology of colors is a game-changer when you are creating any website based on user engagement.
Infographics Speaks Louder than Words:

Infographics is termed as the visual representation of any data information. While supplementing any website with a graphics, you are always prescribed to add informational graphics (infographics) to your website.

Scientifically, it has been proved that it takes longer for a customer to understand the text based information as compared to visual information. Not only from the SEO viewpoint, even for good user experience, infographics are highly recommended. The infographics can either be any information or any statistics that give knowledge to the user regarding the respective product, page or any other resource.
A research shows that 65% of people are visual learners. Also, 94% of Blog posts with graphics, images get more engagement than others.

Importance from SEO perspective:

With the evolution of digital marketing, the need of a user-friendly website is in high demand as we expect our customers or clients to come to our website from a variety of sources such as social media platforms. And, to create a website that people love, you must give the layout and design its due with favorable call-to-action, wherever needed. Creating effective landing pages ensures a good customer conversion, which in turn rewards the company with increased sales.

Depending upon the type of business you are running, you can craft your landing page and attain positive responses from the customers. To enjoy the maximum fruit from your online business, you need to device a remarkable designing prospect.

All in all, visual content is as essential as the other components of a website to reach out your target audience and gain a good customer bonding.

What other reasons make graphic designing an important part of Web design? Share your opinion in the comment section below.