An official website is the online identity of your startup, a trusted and important source of communication between your potential clients or customers and your company. In this era of social media and digital marketing, you can interact with your customers through a variety of mediums, but none of them can be as effective as your company’s website in converting them. And, why am I convincing you about the importance of your website? You already know that, don’t you?
So let’s get straight to the point. What are the things that you should keep in mind before settling for a final website?
Interactive visual elements on Home Page or Login Page
A visually stunning website is the perfect recipe of success.
Think, what excites you the most when you visit any website? Which was the last website you appreciated for its creative design?
Start taking inspirations from the creativity around. There are several startups that have changed the way a website (and hence a company) interacts with its visitors and convert them into leads and then into clients and then into promoters.
However, according to the data released by Tony Haile of Chartbeat, on an average 55% of people spend less than 15 seconds actively on a page. Take it in a positive way. You have a whole 15 seconds of time to make a mark and get that visitor added to your mailing list (if you want to) and as the visuals are processed 60,000 times faster than text, you have your answer.
A video, if made with utmost sincerity and a right amount of creativity, can drive visitors’ engagement to unprecedented levels. A video makes any interaction more human-like, so people (and not only random animation) can also be a part of it. You can tell your visitors about your journey, about those who are behind your startup and what future you are aiming at. A nice replacement for an otherwise boring ‘About Us’ page, right?
Long thing short, if you blog regularly, you will get more visitors. Your company’s blog is your opportunity to keep your online presence updated in the search engines’ eyes. One blog post leads to one more indexed page on your website and this increases your website’s chance to gain some organic traffic.
However, merely owning a blog and posting snakable content isn’t enough. Your posts should be SEO optimized and relevant to your industry. It should be focused on the things people are actively seeking. Your blog-posts should not merely be a veiled product-promotion. It should genuinely aim at providing solutions to the problems your audience is facing.
Call To Action
I just love this thing. CTAs are a form of permission marketing. Your visitors sign up because you offer them something, maybe a free 30 day trial of your service or a whitepaper. If you please them with your free offer, you get a good chance of converting them into your customer or client. If you are delivering value, your customers will wait to hear from you.
Come up with a too-good-to-be-refused offer, place the CTA at a right place, keep a form (that shouldn’t be annoyingly long) to capture the necessary information, and fulfill the promise. Send them a newsletter weekly along with some new offers and discounts.
All points noted, the most important of them all is keeping your web-content crisp and lucid. Your visitors are not already aware of your services, so you need to prove the point of your existence in the shortest time possible. Most of the times you will not get more than a few seconds to convince your visitor. Do not burden your website with a lot of text, especially when you are just starting and have only few services to offer. Keep things minimal.
Your product deserves an impeccable presence on the Internet. Get Set… Roll!