In the world’s tech arena, the word ‘MOTION’ is quite in motion currently because it is referred to animations with smooth, clean and easy navigation. In mobile applications, motion design has got a new and vital meaning these days. Motion design is way ahead and more than what Flash websites, GIFs and obnoxious ads offer. Websites with distracting elements and those with flashy UX are the thing of past. Motion design is what the new buzz in the market with a guarantee to offer an intuitive users experience.

Animation plays a key role in UX only when it is used sparingly and perfectly well. However, it is capable of boosting user experience only when the appropriate economy and control are maintained. It is noteworthy that several new trends have been observed in animation and motion design in the past a few years.

The sparing and accurate use of animation can improve user experience (UX) to a great extent. As far as technology is concerned, designers now come loaded with skills to include motion with the help of HTML and CSS3. However, it is still having the perfect balance with motion design maintain the hassle-free web design seems to be a big challenge.

Following are a few major tips to incorporate motion design for an exceptional UX:

Motion Design Provides Natural Experience

When you embrace a motion design, you ensure your visitors to experience different stories because motion is synonymous to stories. This feature guides that how an app is kept standardized within its periphery. Motion is influencing the whole UI-it defines navigation with a difference and provides an extremely natural experience by including a distinct level of depth to the interaction design. You come across with different stories for screen transition and every button clicked and design that is based on motion brings these stories to you.

The Importance of Motion Design

While interacting with any product, users generally come up with a few questions like- what is important about this? How would I be guided for the next step? How will I be informed that my task is completed? Such questions might disclose opportunities to use motion to boost the experience.

A motion design offers desired UX as well as resolves the aforementioned queries this way:

It drives the attention of a user and signals at what will happen if a user finishes off a click or gesture. It helps you align users within the interface and offers directed focus between views. Also, a visual feedback is offered to inform that a task is completed.

Apart from that motion-based design adds another key feature to UX and that is delight. The endeavor to deliver delightful and humane products over cold and rational is always appreciated. This is the reason designers must experiment and dig out solutions that give a more natural feeling and establishes an emotional connection.

Kick it off with Sketching

A grounded concept is the key to an engaging motion design; therefore, it needs to be sketched in a detailed way for further development and analysis. Here, you need to sketch outlines of the key frames and then think over how it is going to look, feel and engage users. Think over any possible defect in the UI which can be made better by animation. Now, when you are assured about the particular components you need to animate and the aims you want to achieve, then only you can go on to the next step of prototyping.

Making Charts and Graphs Animated

Tweaking charts and graphs with a little motion can give life to your prototype and turn it exceptionally inducing. For instance, the way hovering effects made the CTA buttons and clickable components fascinating, infographics can be made more entertaining with bite-sized movement. Apart from drawing a user’s attention, charts with motion effects can also facilitate users to engage with actions for business talks.

Slow-Motion Animation

To integrate motion into your web development concept, the use of slow motion technique is extremely effective. There are multiple ways to get this done. Simply by sliding page elements slowly over a sustained duration you can get attention and be focused on the moving components. For example, we listen to whispers more attentively. Objects that move with their normal pace have been replaced by slow motion elements. Slow-motion animation can be utilized as the moving background image on the web page. Besides, it can also be used to move faster. Basically, a difference of pace in moving objects instantly holds our attention and we start getting attracted towards such slow moving components than other normal components.


No matter what style you use, balance is highly imperative. If you have decided to go for the motion design trend, implement it in baby steps to understand what is adequate and what is excessive.