According to Gartner, by the year 2016 the total units of device shipment of Mobile Phones are expected to be 2,062 million compared to 233 million units of traditional PCs. The demand of Desktop PCs and Notebooks is falling year after year, if the number of shipping units is any indication of the same. So it comes as no surprise why applications are the hot-favorite of developers and entrepreneurs. Many startups are going the “app-only” way and ditching mobile web browser. As developing and maintaining a web app needs a separate project of its own, a company might condone its “app-only” move, but is it a right strategy? Are apps the future of mobile-first businesses or startups? Are web apps redundant?
There has always been a debate between which is better: Hybrid apps or Native apps.
Developers for long have voiced their opinion that hybrid can never match the performance of a native app, and Mark Zukerburg, the co-founder and CEO of Facebook, said that using HTML5 for mobile app of Facebook was its worst mistake.
(Facebook’s mobile app was a hybrid one until 2012.)
That being said, there are many advantages of hybrid applications and thus, at many instances PhoneGap can be a savior in the app development process. The devil lies in the details so let’s find the devil.
E-commerce is on the rise and the queues at cash-counters of super-markets are waning. Customers are getting accustomed to a wide variety of choices and “never-before” prices and discounts offered by a range of sellers selling goods online. The trends, fueled by the customer-experience parameter, are changing year after year. Keeping up with the changes and delivering on the customers’ expectations is not only desired but imperative.
There are so many websites and so many products, ranging from cosmetics to industrial equipment, in the e-commerce arena that new entrants find a hard time in differentiating themselves from the rest; and the rest includes some of the fiercest competitors like Amazon.
This micro-blog is not about the applications that are going to make a mark in this year. It is more of an opinion on how exactly the new mobile applications can create a difference by not necessarily doing anything extraordinary.
This year will see surface phones, by Microsoft, entering the smartphone market. Windows has placed huge bets on its Windows 10 for mobile and its “surface pro series” smartphones. Having achieved a considerable success in the tablet (or hybrid) series of Surface devices, Microsoft must be aiming at luring more and more developers to its platform. But, undoubtedly, the major platforms are going to be iOS and Android for years to come (Have I exaggerated?).
CES 2016 is starting from January 6th, 2016 in Las Vegas. The innovations and awe-inspiring products will spread across 2.4 million sq. feet of exhibition space. From giants to aspiring startups, all are joining the bandwagon to showcase what they have got to show and how they make this world a better place. Let’s have a quick roundup of what you can expect at CES 2016.
2016 is already here, and we are now even closer to the technologies we heard about in 2015. Although none of the much-talked-about technologies of the previous year are going to be mainstream this year, but they could fall into your hands if you won’t mind spending a hefty amount of dollars. Let’s have a look at these:
An official website is the online identity of your startup, a trusted and important source of communication between your potential clients or customers and your company. In this era of social media and digital marketing, you can interact with your customers through a variety of mediums, but none of them can be as effective as your company’s website in converting them. And, why am I convincing you about the importance of your website? You already know that, don’t you?
So let’s get straight to the point. What are the things that you should keep in mind before settling for a final website?
The audience now has effective ways of blocking promotional messages. Traditional advertising mediums are not as effective as they used to be as the people have become adept at ignoring the uninvited.
Inbound marketing has emerged as an adequate alternative for the marketers seeking to engage customers to their brand. Inbound scores where traditional marketing miserably fails. The former aims at educating the customer and making them aware of the problem and its solution, while the latter push the messages without taking into account what the audience actually wants. This makes inbound more effective as the target market starts anticipating or even demanding content. This positions your brand as an authority and customer start trusting you, and if you are involved in a business I need not to mention what trust leads to. It is sales.
So, inbound marketing is the method of converting a visitor into a paying customer by delivering him relevant and useful content.
Enterprise Mobility is a disruptive technology changing the ways businesses interact with their employees (B2E), with other businesses (B2B), and with their customers (B2C). Enterprise mobility, in a nutshell, mobilizes not only the employees but also the corporate data. It enables employees to interact with their company (data or server) through dedicated smartphone or tablet applications.
Enterprise mobility emphasizes on BYOD (Bring-your-own-device) model in which employees have the liberty to choose their device, which could be a personal one as well. However, BYOD model poses fresh challenges for the IT department in maintaining a seamless data-access experience across different platforms and screen sizes. To counter this, businesses can opt for CYOD (Choose-your-own-device) model in which employees choose from the limited options of devices that are equipped with EMS applications. Although CYOD might not come across as exciting an option as BYOD, it handles the compatibility and security issues to a large extent.
Does my business need to make a transition towards Enterprise Mobility?
If you haven’t made the transition already, you are losing on a wonderful opportunity. We are probably not the best people to answer this question. Your stakeholders are. You need to try finding a few answers.
1. How EMS (Enterprise Mobility Solutions) is going to help my stakeholders?
2. Can my employees be more productive on-the-move than on their desks?
3. Can EMS enable sales team to cater to the needs of our customers better?
4. What is the cost of implementing mobility solutions to my company’s infrastructure?
Closely assessing the challenges and opportunities will help you in making an informed choice.
Below are a few reasons why EMS is the future of organizations.
1. Desk-work is traditional and boring. With the advent of cloud, developers, programmers, sales people, and other team-members don’t want to limit themselves to cubicles.
2. Integrating customers’ experiences with EMS helps your team create a friendlier and more helping environment for the customers.
3. Enterprise mobility embraces collaboration like no other thing can. Simple SaaS (Software as a Service) based applications such as Dropbox do wonders with the way team members contribute and collaborate. Tailor-made EM apps for complementing the teamwork increases productivity.
4. Smartphones and tablets are more home-like than traditional desktops. The BYOD model allows employees to interact with their favorite gadgets for their work-related tasks. More familiarity brings more results.
5. Cloud helps in easy dissemination of data and information in the company. Enterprise mobility can be effectively achieved using Hybrid, Public or Private Models.
Is your company ready to make the first move? You can contact us or submit your query.