So the maths is simple. 1 in every 4 websites is powered by WordPress, a Content Management System (CMS) and more than half of the CMS based websites use this publishing platform. WordPress was started as a simple blogging platform just like Blogspot by Google. It was better known as “WordPress.com”, a community of bloggers. Although the company maintains that its blogging platform is more than capable of creating, hosting, and maintaining any type of website, it is its self-hosted version, WordPress.org, that attracted serious businesses to its platform.

The Flexibility

WordPress.org, just like any other free, open-source, and community driven CMS, gives complete control in the hands of the website owner. The owner is responsible for hiring third-party hosting services, keeping up with the security and bug-fixes (which are rare until you completely mess-up with themes and plugins), and other maintenance tasks. It also gives access of its source code to WordPress developers so that they can customize themes and plugins as they please.

WordPress is flexible, and this is probably the biggest reason why it is popular.

The Business Side of Things

WordPress is open-source and free, and then there are hundreds of other free themes and plugins. How does the business work, and how so many developers are making extensions for this platform? The fact is, there is just a fraction of themes available for free and most of the plugins comes with a paid option to which you need to upgrade to in order to avail the extra functionality.

Also, many themes with advanced features are only available as paid. Considering the total number of websites relying on WordPress.org are willing to spend good bucks for building a robust website on this publishing platform.

Easy To Manage

The best part of using WordPress is you don’t need to be an expert coder to work with it. Some companies are providing easy hosting services which can be managed online. Also, if you want to add any feature, the platform is equipped with a host of free and paid plugins you can take help of. None of these actions really require any expert knowledge and a basic understanding of this CMS will suffice.
The same cannot be said for other open-source CMS platforms such as Drupal and Joomla. For a fully functional and advanced website these two options will provide more flexibility but you may need dedicated developers for Drupal and Joomla.

Conclusion

Taking into consideration the above factors, you may find it surprising why WordPress is one of the most favorite platforms to build a website. It doesn’t matter whether you are an expert WordPress developer or have no technical expertise at all, this CMS will serve you well.