Recently Yahoo missed out making profit with Q3, which led to the fall in its shares, but here is the big development in offing that’s certainly going to make the investors grinning ear to ear. As per the latest release from the company, it has reached a search agreement this month with search giant Google. Yahoo’s CEO Marissa Mayer revealed in a statement about the three-year, non-exclusive agreement covering both mobile and desktop audiences here and abroad.
The statement says, “In October, the Company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of search results and ads. Google’s offerings complement the search services provided by Microsoft, which remains a strong partner, as well as Yahoo’s own search technologies and ad products.”
$YHOO has signed a 3 year partnership with Google to bolster our search capabilities. This is in addition to our relationship with Microsoft
— Yahoo Inc. (@YahooInc) October 20, 2015
Yahoo referred to Microsoft as a strong partner and indicated that the company is considering getting out of the deal it entered in 2009, paving way for this new Goggle agreement this year.
Read the entire agreement below:
[pdf-embedder url=”https://www.octalsoftware.com.sg/blog/wp-content/uploads/2015/10/286137686-SEC-YHOO-1193125-15-3482301.pdf”]
As per the agreement, “Under the Services Agreement, Yahoo has discretion to select which search queries to send to Google and is not obligated to send any minimum number of search queries. The Services Agreement is non-exclusive and expressly permits Yahoo to use any other search advertising services, including its own service, the services of Microsoft Corporation or other third parties.”
Now there doesn’t seem a chance that Yahoo will ever fully own its own search experience and now that it’s enabled to pick and choose certain results or ad remnants from Google, this will help in bringing back value to its portal that has the big search box that is still used by people. It’s known that so far Mobile search is not entirely nailed by anyone, including Google and it was just recently stated by the company that mobile surpassed desktop searches for the first time. Still there is no clear announcement whether advertising is becoming healthier on mobile devices.
So stay tuned for more updates to see how exactly the deal will be beneficial to the users!
